Imagine John, a product manager at a mid-sized company that just launched new ceramic cups and coffee machines through their ERP system. By the next morning, the products are already waiting in Perfion PIM, ready to begin their "enrichment journey."
John starts his day by opening his Perfion dashboard. He sees the new products flagged as needing enrichment. His task is clear: turn raw product data into customer-ready content for the web, catalogues, and distributors. This used to take him days. Now, it takes minutes thanks to Perfion’s AI capabilities.
Step 1: Automated enrichment kick-off
John clicks a button to import images from a predefined folder. The system automatically links product images to the correct items. Then, he fills in technical specifications, like material type and dimensions, using drop-downs connected to master data.
Step 2: AI-powered descriptions
Instead of writing descriptions manually, John selects which product attributes the AI should focus on. For the cups, it’s material, volume, and color. For the coffee machines, it’s power consumption and cable length. He also picks the style and length of the description. For the coffee machines, he wants something longer and more technical. For the cups, he decides that a short and friendly tone works best. With a single click, John generates descriptions for all five products. The AI writes content that includes HTML formatting, making it ready for use on the web or in printed brochures.
Step 3: Translation made easy
Next, John wants to add Danish translations. With integrated tools like DeepL and a customizable glossary, Perfion ensures that industry-specific terms are translated correctly. If a term isn’t working, John updates the glossary once, and it’s applied automatically from then on.
Step 4: Channel distribution
With data and content now complete, the AI suggests precise categories (“Home & Kitchen > Drinkware > Cups & Mugs”) and relevant keywords. Unlike basic AI prompts, this works as an ongoing conversation. The AI "remembers" the product context from one request to the next, making the outputs more refined and context-aware. When it’s time to go live, Perfion pushes content directly to the webshop, catalogue, and brochures.
The result?
What used to be a week-long process of writing, translating, and formatting has been reduced to an hour. The content is consistent, on-brand, and tailored to each channel. John still reviews the output, but instead of being a content creator, he’s now a content curator, spending his time improving quality, not chasing data.
Perfion with AI allows teams like John’s to work faster, smarter, and more creatively without sacrificing accuracy or control.
