The EU’s new Digital Product Passport (DPP) is changing how product data is managed. Its aim is to increase transparency, support the circular economy, and give stakeholders reliable information on sustainability, sourcing, repairability, and recycling.

Getting ready for the DPP is essential for future-proofing your business. Organizations that prepare early will not only avoid costly disruptions but also gain a competitive edge. Being able to provide accurate, structured, and accessible product data builds trust, opens up new markets, and ensures your business is aligned with evolving EU standards.

A PIM system plays a crucial role in this journey. With Perfion PIM, you centralize all your product information in one reliable source of truth, ensuring data is consistent, high quality, and ready to meet DPP requirements. Automation capabilities within Perfion PIM reduce manual effort, eliminate errors, and simplify the process of updating product data across all channels, helping you stay compliant while boosting operational efficiency.