E-commerce teams
Improve product data quality and conversion with Product Information Management (PIM)
If you are responsible for your webshop or digital channels, you know how much product data impacts performance. Incomplete or inconsistent information creates friction, reduces trust, and directly affects conversion. With Perfion, your product data is always ready to be published, so every product can perform as it should across your channels.
Perfion's Product Information Management (PIM) platform helps ecommerce teams centralize, enrich, and distribute product information across webshops, marketplaces, and digital sales channels from a single source of truth.
A Product Information Management (PIM) platform built for e-commerce growth
Your product data is managed in one structured flow and distributed across your webshop, marketplaces, and other sales channels. Product information, digital assets, specifications, and marketing content remain connected within a single product data model. This ensures consistency across ecommerce platforms, marketplaces, product feeds, and customer-facing channels.
You ensure that every product is enriched with the right descriptions, images, and specifications before it is published. Changes are made once and reflected everywhere, so your channels always show accurate and up-to-date information. Whether you sell through your own webshop, online marketplaces, distributors, or retail partners, product content can be managed centrally and distributed consistently across every channel.
Because product data is managed outside your ERP, updates can be made faster and without affecting transactional systems. This allows you to respond quickly to changes, whether it is new products, updated specifications, or campaign-driven adjustments. Perfion’s AI functionality supports enrichment at scale, helping you fill gaps, standardise product content, and ensure consistency across large assortments.
What this means for you
Ensure complete product information across every channel
Publish products with the right information, images, and specifications, so customers can make confident decisions.
Launch in new markets with confidence
Ensure localised product content is complete and consistent across your webshop and marketplaces, supporting better customer experience and conversion.
Reduce manual work
Avoid updating multiple systems and channels manually.
Keep e-commerce channels synchronized with product information
Ensure your webshop always reflects the latest product information.
Increase conversion rates with better product content
Provide consistent and accurate product information that reduces friction in the buying process.
Manage product information updates from a single source
Make changes once and reflect them across all channels without delays.
Scale across channels and marketplaces
Expand to new channels without increasing complexity or workload.
Power e-commerce growth with accurate product information
Manage, enrich and distribute product information from a single source of truth across your webshop, marketplaces and digital sales channels.
FAQ
What is Product Information Management (PIM) for e-commerce?
Product Information Management (PIM) helps ecommerce teams centralize, enrich, manage, and distribute product information across webshops, marketplaces, and digital sales channels.
How does Perfion improve ecommerce product data?
Perfion provides a structured Product Information Management (PIM) platform that ensures product descriptions, specifications, images, and attributes remain accurate and consistent across channels.
Can Perfion connect to e-commerce platforms and marketplaces?
Yes. Product information can be managed centrally and distributed to ecommerce platforms, online marketplaces, distributors, and other digital sales channels.
How does product data quality affect conversion rates?
Accurate, complete, and consistent product information helps customers make informed purchasing decisions, reducing friction and improving conversion.
Can Perfion support e-commerce localization?
Yes. Teams can manage translations, localized content, and market-specific product information to support international ecommerce growth.
Does Perfion reduce manual e-commerce work?
Yes. Updates are made once and automatically reflected across connected channels, reducing repetitive manual updates and improving consistency.
How does AI help e-commerce teams?
Perfion's AI capabilities help enrich product information, generate content, standardize descriptions, and improve product completeness across large catalogs.
Check out our fact sheet to learn more about how the Supplier Portal can help your business.
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