Marketing teams
Create, launch, and scale product content that performs
If you work in marketing, you are responsible for how products show up across channels. Campaigns depend on product content being ready, accurate, and consistent. When it is not, launches are delayed, content quality drops, and performance suffers. With Perfion, you work from a structured foundation where product content is ready to use, so you can focus on campaigns, channels, and results, not fixing data.
A setup built for modern product marketing
With Perfion, product data, content, and assets are managed in one structured flow. Descriptions, images, translations, and channel-specific content are all connected to the same source, so everything stays aligned. You enrich content once and use it across webshops, marketplaces, campaigns, and marketing channels.
As you introduce new campaigns, markets, or channels, your content setup scales with you. AI supports content creation and refinement directly in your workflows. You can generate product descriptions, standardise content, or fill gaps across large assortments, always within the structure you define.
New requirements do not require rework. You can introduce new content fields, formats, or localisation needs without disrupting what is already in place. Content evolves alongside your product data, ensuring every update is reflected across all touchpoints.
What this means for you
Launch campaigns without delays
Work with product content that is ready when you need it, so campaigns go live on time.
Scale content with AI support
Generate, refine, and standardise product content faster, especially across large product ranges.
Improve content quality and performance
Ensure product content is complete, accurate, and structured to support better customer experiences and higher conversion.
Expand into new markets faster
Launch in new languages and regions with structured content and translations that are ready to use across all channels.
Keep content consistent across every touchpoint
Ensure your webshop, ads, marketplaces, and marketing channels always show the same accurate information.
Reduce manual work
Update content once and use it everywhere, without copying or re-entering data.
Stay in control of your content setup
Adjust and extend content structures yourself, without waiting on IT or other teams.
Check out our fact sheet to learn more about how the Supplier Portal can help your business.
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Enrich product content at scale
Create, manage and distribute consistent product content across channels, markets and campaigns